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Legal

Terms of Service

Last updated: September 7, 2026

These Terms of Service ("Terms") are entered into between you and Pinat HaSherut HaMushlam Ltd., company number 514184886, which operates the service under the trade name Mslahtk ("the Company", "we"). By signing up for or using our services, you agree to these Terms. Please read them carefully.

1. Services

Mslahtk designs, builds, and maintains digital systems for businesses, including websites, AI assistants, marketing content, booking systems, online stores, and custom platforms. The exact services included in your subscription are defined in your service agreement and confirmed before billing begins.

2. Eligibility & Age Requirements

To use Mslahtk services you must meet the following age and capacity requirements:

  • You are at least 18 years old, OR
  • You are a legally authorized representative of a registered business entity, OR
  • You are between 16-18 years old and have written parental or guardian consent (documentation may be requested).
  • We do not knowingly collect personal information from children under 16. If you are a parent and believe your child has signed up without consent, contact us at [email protected] for immediate account closure.
  • By subscribing, you confirm that you meet these requirements and that all information you provide is accurate and truthful.

3. Service Activation Timeline

In compliance with Israeli Consumer Protection Law, we disclose the activation timeline for each service before purchase. The standard delivery timeframe for all services is up to two (2) weeks from the date of payment.

  • Setup begins within 24-48 hours of payment.
  • Full delivery and launch within 14 business days (2 weeks), depending on content readiness and your feedback turnaround.
  • m-Forge (Custom builds): timeline may differ based on scope and is agreed upon in writing before purchase.
  • If activation is delayed beyond these timeframes due to our fault, you are entitled to a full refund of any unused service time.

4. Subscription & Billing

Our services are billed monthly. Two subscription terms are offered: a monthly term with no commitment, and a committed 12-month term at a reduced price (see section 16). By subscribing, you agree to the following:

  • All prices displayed on our website are in New Israeli Shekels (ILS / ₪) and are listed before VAT. Israeli VAT (18%) is added at checkout and shown clearly before payment is confirmed.
  • Your subscription renews automatically each month on the same date until you cancel.
  • You authorize us (and our payment processor) to charge your payment method for each billing cycle.
  • You are responsible for keeping your payment information accurate and up to date.
  • A tax invoice with VAT breakdown is issued for each successful payment.

5. Cancellation

On a monthly term you may cancel at any time through WhatsApp, email, phone, the Billing page in your dashboard, or the contact page on our website. Cancellation takes effect at the end of the current billing period and your service remains fully active until then.

On a committed term, a cancellation request takes effect at the end of the commitment period, as described in section 16.

6. Refunds & Cooling-Off Period

Under Section 14C of Israel's Consumer Protection Law, you have the right to cancel within 14 days of initial signup (4 months for seniors aged 65+, persons with disabilities, and new immigrants) and receive a refund for unused service. A cancellation fee may apply, capped at the lesser of NIS 100 or 5% of the transaction amount. After this cooling-off period, subscription fees are non-refundable for partial billing periods, except where Israeli law mandates a refund (e.g., service defects, non-delivery, or misrepresentation). See our Cancellation & Refund Policy page for full details.

7. Service Area

Mslahtk provides services throughout Israel. We do not currently offer services to customers located outside Israel. All services are delivered remotely.

8. Your Responsibilities

When using our services, you agree to:

  • Provide accurate information about your business and customers.
  • Use our services only for lawful purposes and in compliance with all applicable laws.
  • Not use our services to send spam, distribute malware, or engage in fraudulent activity.
  • Respect the intellectual property rights of others.
  • Notify us promptly of any unauthorized use of your account or services.

9. WhatsApp Business Platform: Acceptable Use

When you use Mslahtk to operate a WhatsApp Business Account, your use of the WhatsApp Business Platform is also governed by the policies of Meta Platforms, Inc. By using our WhatsApp features, you agree to comply with:

  • The WhatsApp Business Terms: https://www.whatsapp.com/legal/business-terms
  • The WhatsApp Business Messaging Policy: https://www.whatsapp.com/legal/business-policy
  • The WhatsApp Commerce Policy: https://www.whatsapp.com/legal/commerce-policy
  • You will only message users who have given you prior opt-in consent through a clear opt-in mechanism, and you will honor opt-out requests promptly.
  • You will not send spam, unsolicited bulk messages, scams, deceptive content, or content prohibited by the WhatsApp Business or Commerce policies.
  • You will not use the service to sell goods or services prohibited by the WhatsApp Commerce Policy (e.g., firearms, illegal drugs, regulated financial products without authorization, adult content).
  • You will provide accurate business information in your WhatsApp Business profile.
  • We may suspend or terminate your account, or disconnect a phone number from the platform, if we reasonably believe you have violated these requirements or if Meta requires us to.

10. Intellectual Property

On full payment, you own the website content, designs, and configurations we deliver to you. We retain ownership of our underlying tools, frameworks, and any code or systems we developed for general use. Third-party assets (fonts, stock images, plugins) remain subject to their original licenses.

11. Service Availability

We make reasonable efforts to keep our services available, but we do not guarantee uninterrupted operation. Scheduled maintenance, third-party outages, or events outside our control may temporarily affect availability. We are not liable for losses caused by such interruptions.

12. Limitation of Liability

To the maximum extent permitted by law, Mslahtk's total liability for any claim arising from these Terms or your use of our services is limited to the amount you paid us in the three (3) months before the claim. We are not liable for indirect, incidental, or consequential damages, including lost profits or lost data.

13. Termination by Us

We may suspend or terminate your service if you breach these Terms, fail to pay, use the service unlawfully, or for other legitimate business reasons. Where reasonable, we will give you advance notice and an opportunity to fix the issue.

14. Governing Law

These Terms are governed by the laws of the State of Israel. Any dispute arising under these Terms will be resolved exclusively in the competent courts of Israel.

15. Changes to These Terms

We may update these Terms from time to time. Material changes will be communicated to active customers in advance. Continued use of the service after the changes take effect constitutes acceptance of the updated Terms.

16. Committed Annual Term

Services are sold on two subscription terms: a monthly term with no commitment, and a committed term of 12 months at a reduced price. On both terms, billing is monthly.

  • The committed term is available to registered businesses only (a limited company, a licensed dealer or an exempt dealer), and is not offered to private customers.
  • A cancellation request submitted during the commitment period takes effect at the end of that period. The service continues to run and the monthly charge continues to be collected until that date.
  • Stopping payment or cancelling the payment method does not cancel the commitment and does not remove the obligation to pay. Suspension of service for non payment does not shorten the payment obligation for the remaining months of the commitment.
  • At the end of the commitment period the subscription continues month to month at the committed price, with no new commitment, unless you choose a new committed term. We will notify you at least 30 days before the end of the period.
  • Upgrading during a commitment period is permitted and does not extend the commitment period. A downgrade takes effect at the end of the period.

17. Price Changes and Transition from a Pilot Period

We may update plan prices. A price change for an existing customer takes effect no earlier than the first billing cycle beginning 30 days after written notice is sent. A customer who does not wish to continue at the updated price may cancel before the change takes effect, with no further charge.

Transition from a trial or pilot to a paid plan does not happen automatically. A customer who received the service free of charge moves to a paid plan only after expressly confirming and providing a payment method.

18. Prohibited Use, Reimbursement of Costs and Agreed Sum

The customer shall not use the services for any of the following:

  • Sending advertising in breach of law, or sending messages to recipients who have not given consent.
  • Impersonating another party, deception, fraud or infringement of privacy.
  • Collecting or processing information unlawfully.
  • Acquiring or marketing prohibited products or services.
  • Any use that breaches the policies of Meta or of any other infrastructure provider.
  • Reimbursement of costs: if a fine, penalty, expense, damages award or claim is imposed on the Company by any authority, by Meta, by an infrastructure provider or by a third party, as a consequence of an act or omission of the customer or anyone on its behalf, the customer shall reimburse the Company the full amount together with reasonable legal costs, within 30 days of demand.
  • Agreed sum: for a breach of this section that causes the blocking of a telephone number of the Company or of another customer, or a reduction in the quality rating of the platform, the customer shall pay an agreed sum of ILS 10,000, or the actual damage if greater, in addition to any other remedy available at law. The parties agree that this sum is a reasonable pre estimate of the damage.

19. WhatsApp Platform Risks

The customer acknowledges that access to the platform is conditional on approval by Meta, and that Meta is entitled to reject a message template, to restrict or block a telephone number, and to lower or raise the quality rating of an account, at its sole discretion and without giving reasons. Such actions are not within the control of the Company.

Blocking, suspension or template rejection by Meta does not constitute a breach by the Company and does not give rise to a refund, a reduction in fees, or cancellation of the subscription. The Company will use reasonable efforts to assist the customer in dealing with such an event, but does not undertake any outcome.

20. Indemnity

The customer shall indemnify the Company, its officers and its employees against any claim, demand, damage, expense and reasonable legal fees arising from content the customer uploaded or that was sent on its behalf (including content generated by the automated agent according to its configuration), from use by the customer of the WhatsApp Business Platform, from a breach of law by the customer, or from a claim by an end customer of the customer in connection with the service it received.

The Company shall notify the customer of the claim within a reasonable time and permit the customer to conduct the defence, provided that the customer shall not settle without the written consent of the Company.

21. Disclaimer of Warranties

The service is provided AS IS and AS AVAILABLE. Except as expressly stated in these Terms and subject to mandatory law, the Company makes no representation or warranty, express or implied, including as to fitness for a particular purpose, merchantability, uninterrupted operation, freedom from error, or any business outcome. No commitment is made as to increased revenue, number of customers or number of enquiries.

22. Use of Artificial Intelligence

The service includes artificial intelligence components that compose and send messages to the end customers of the customer, book appointments and generate content, according to the configuration the customer sets. These components act on behalf of the customer, and the content of the messages sent is the content of the customer for all purposes.

AI output may be incorrect, incomplete or inappropriate to its context. The customer acknowledges that the system may err in booking an appointment, in stating prices, availability or services, and in composing replies.

The customer is solely responsible for supervising the conduct of the automated agent, for checking appointments that were booked, and for correcting or cancelling any erroneous action. The customer is also responsible for ensuring that its end customers receive adequate disclosure that replies are automated, to the extent applicable law requires it.

The system does not provide and does not purport to provide medical, legal, financial or other professional advice. A customer practising a regulated profession is responsible for ensuring that its use of the service complies with the professional rules applicable to it.

23. General Provisions

The following provisions apply to the engagement as a whole:

  • Severability: if any provision of these Terms is found void or unenforceable, the remaining provisions remain in force.
  • Entire agreement: these Terms, together with the Privacy Policy and the Cancellation and Refund Policy, constitute the entire agreement between the parties and supersede any prior understanding on their subject matter.
  • Assignment: the Company may assign its rights and obligations under this agreement, including in the course of a sale or merger of its business. The customer may not assign without the written consent of the Company.
  • Force majeure: neither party is liable for a failure to perform caused by circumstances beyond its reasonable control, including war, natural disaster, general strike or failure of public infrastructure.
  • Notices: notices to the customer will be sent to the email address it provided, and notices to the Company will be sent to [email protected].
  • Survival: sections 10 (Intellectual Property), 12 (Limitation of Liability), 18 (Reimbursement of Costs and Agreed Sum), 20 (Indemnity) and 21 (Disclaimer of Warranties) survive termination of the engagement.
  • Confidentiality: each party shall keep confidential non public business information of the other party disclosed to it in the course of the engagement, and shall use it only for the purpose of performing the agreement.

Questions about these Terms? Contact us at [email protected] or through our contact page.